LPA Student Challenges / LPA Promo Experience

Following on from last weeks post, here's another update from one of the winners of our recent LPA Student Challenges. Open to anyone studying photography, the final challenge was to submit an image and a 50 word explanation telling us why you are 'One to Watch'.

The deserved winner was Jordi Ruiz Cirera who sent in this incredible portrait of a Mennonite family, along with a convincing case of why he should take the prize. Jordi has recently graduated from LCC with an MA in Photojournalism and Documentary Photography, gaining a distinction.

© Jordi Ruiz Cirera / Winner of Student Challenge Number Three

Jordi's prize, along with a copy of ''Setting Up a Successful Photography Business'', ( by Lisa Pritchard), was the LPA Promo Experience, a one to one marketing masterclass at the LPA offices.

Here's how Jordi found the experience.

''The time spent at LPA was really useful in terms of getting to know how a commercial agency works. After talking about the ins and outs of how it all works and how they promote their photographers, it was especially interesting to see the portfolios. I was able to get a really good idea of how their photographers are working and the kind of material that gets commissioned.

One of the things that really stayed with me was the importance of the printed portfolio and I'm working on putting one together as a result, luckily I actually won one as part of my prize as the AOP Student of the Year since!

Also, I've been working on creating a solid marketing agenda and am now getting to meet editors and commercial clients on a regular basis. I have to say the day at LPA was really useful in showing me how to organise these kind of meetings.

Since winning 'One to Watch' at the LPA Student Challenges Jordi has been featured in the BJP , Creative Review, won the AOP Student of the Year, the Deutsche Bank award for Photography, been selected for the Eddie Adams Workshop in NY, finalist at the POYi, Descubrimientos PhotoEspaña and Honorable Mention at the Magenta Foundation- pretty impressive hey!

Currently he is working on a personal project in Palestine which will be followed by another visit to South America.  Jordi is also picking up some interesting commissions, including a year long commission picturing the life of Historical Royal Palace venues and also a portrait project for a book about a London bicycle group.