The Big Poster Challenge-Winner Announced
Earlier this year LPA, the Mental Health Foundation and Clear Channel Outdoor teamed up to launch an exciting competition for an extremely worthwhile cause. They invited the nations creatives to come up with a poster campaign to help the public understand the invaluable benefits of mindfulness, a simple and modern form of meditation that alleviates stress.
LPA are delighted to announce that the winners are… Will Thacker and Blake Waters of KK Outlet- http://www.kkoutlet.com/
With over 11 years advertising experience between them Will and Blake are a creative team working for Hoxton based KesselsKramer London. The pair work on a multitude of projects ranging from global advertising campaigns to music videos and running creative workshops in other countries.
In their spare time they like to be as proactive as possible, shooting their own films and entering advertising awards and competitions, which led them to winning the Wanted Ads - Best Young Team of The Year Award 2007 and representing the UK in the European Young Team of the Year Awards.
When the LPA Big Poster Challenge came along, the boys stated they simply had to enter a competition that offered a somewhat unusual charity brief, industry leading figures as judges and the chance to create a national outdoor campaign with a quick turnaround.
The team continued, “Coming up with the winning idea and seeing it through from concept to execution has been a tremendous experience.”
The creative team's winning idea was shot by LPA’s Rob Murray (http://www.robmurray.co.uk) and produced by LPA/Production. The final executions can be seen across the UK on 6 and 48 sheet posters for two weeks from the 13th September.
Here's the winning 48 sheet scamp and the final ads...
The competition was judged by the most esteemed names in the communications industry and sponsored by the countries leading photographic suppliers.
(Managing Director – Clear Channel Outdoor)
(Editor - Campaign)
(Creative Director/Partner - Karmarama)
(Executive Creative Director –CHI & Partners)
(Creative Director - Golley Slater)
(Sales Director – Augustus Martin)
Dr. Jonty Heaversedge
(Celebrity Doctor/Mindfulness Practitioner)
Sir John Hegarty
(Worldwide Creative Director - BBH)
(Creative Director/Partner - Johnson Banks)
(Vice Chairman - Leo Burnett Worldwide)
(Head Of Marketing – The Mental Health Foundation)
(Photographers Agent - LPA)
(Design Director – Elmwood)
With special thanks to Adrian Borra, Chairman of the Judges for all the time he dedicated to writing the brief and leading the judging event.
We’d like to thank our sponsors for the following-
Augustus Martin- Printing and delivering 1000 posters for the campaign.
Big Sky London- Providing a studio for both the judging and the shoot.
Broadcasting Agency –The models.
Chase 55- The props.
Clear Channel Outdoor- The poster sites.
Direct- The lighting for the judging and shoot.
Greater London Hire- The use of their executive cars for the judging and their courier services.
Hanger7 – The artworking.
Happy Finish- The retouching.
Little Yellow Jacket- The cameras and digital operator.
Lisa Pritchard Agency- Thats us... we ran the competition… and produced the shoot
Love Food- The catering for both the judging and the shoot.
Model Solutions- The model making.
Sarianne Plaisant- The set building.
Wheal’s Far-Go- The location vehicles.
A very special thank you must go to LPA Styles Charlotte Williams for her prop styling and to Natasha Freeman for her wardrobe and prop styling on the shoot. We must also say a huge thank you to Rob Murray for all his hard work on this project, and to his fantastic assistants Jon, John, Daniel, Robin and Jack, and also Leela who helped out over the 3 days.