The Big Poster Challenge-Judging
You may recall that back in January LPA, The Mental Health Foundation and Clear Channel Outdoor teamed up to launch an exciting competition for an extremely worthwhile cause.
We invited the nations creatives to propose their ideas for a poster campaign to help the public understand the invaluable benefits of Mindfulness, a simple form of meditation that alleviates stress, www.bemindful.co.uk.
The prize was to have the idea produced by LPA and shot by one of their leading commercial photographers, the final execution being unveiled on 48 and 6 sheet posters across the UK.
Judged by the most esteemed names in the communications industry, The Big Poster Challenge has been the competition everyone is talking about and we're delighted with the tremendous response we've had.
The judging panel (see below) got together back in May at Big Sky Studios, and after a few hours of deliberation chose the winner. It was a fascinating afternoon and a real privilege to hear the opinions of such industry luminaries.
So now we have a winner and production is very much underway!
Rob Atkinson-(Managing Director - Clear Channel Outdoor)
Claire Beale-(Editor - Campaign)
Adrian Borra - ( Chairman of the Judges/Creative Director- Forza)
David Buonaguidi-(Creative Director/Partner - Karmarama)
Jonathan Burley-(Executive Creative Director - CHI & Partners)
Martin Bush-(Creative Director - Golley Slater)
Chris Elliott-(Sales Director - Augustus Martin)
Dr Jonty Heaversedge-(Celebrity Doctor/Leading Mindfulness Practitioner)
Sir John Hegarty-(Worldwide Creative Director - BBH)
Michael Johnson-(Creative Director/Partner - Johnson Banks)
Harry MacAuslan-(Vice Chairman - Leo Burnett Worldwide)
Laura Parker-(Head Of Marketing - Mental Health Foundation)
Lisa Pritchard-(Photographers Agent - LPA)
Jon Stubley-(Design Director - Elmwood)
Keep an eye on our blog for more behind the scenes action. The final posters will be seen around the UK from September 13th.
Thank you to... The judges for their time and support Big Sky Studios for providing the venue Love Food for the refreshments John Tonks for photographing the event Adrian Borra for helping write the brief and chairing the judging
Watch this space...