Photographers Dining Club / Photographers Makeover / Volunteers Needed

new4 Photographers Dining Club Presents…

Photographers Makeover/ Transforming Your Brand and Business

We are very excited to announce that the next Photographers Dining Club event will take place on March 20th at The Proud Archivist, London N1.

The Photographers Dining Club is a new, bimonthly evening of inspirational conversation and dining. London’s only ‘photographers dining club’ (as far as we know!) invites eminent industry guests to share their insights and experiences and offers photographers the chance to connect, learn and discuss. The club is emerging as the key event for professional photographers of all levels and gaining industry recognition fast.

The next event will be bringing together some of the UK’s leading photography consultants to spill the beans on how to transform your brand and improve your business. Many photographers tend to concentrate on taking the pictures, sometimes neglecting how to ‘package’ themselves, consider what the market wants to see or even who their market actually is. Photographers are left to figure it out on their own, often misguided by their peers, trying to do the best job they can. There's a general lack of guidance and help for photographers in the UK on this essential aspect of the business. That’s where Photographers Dining Club comes to the rescue, a chance to share, connect and discuss another crucial subject in a relaxed social atmosphere.

Zoe Whishaw, an expert in visual language with many years of experience in leading photography organisations, will be talking about the importance of defining your style and aspirations as a photographer. She will be explaining how personal projects can lead to valuable self expression that will characterise your brand and help improve your business by attracting your ideal clients.

Emma Taylor, formerly a photographers agent and now running her own creative consultancy will be addressing how to find a market place for your vision, how to identify your ideal client and get your foot in the door.

Lisa Pritchard, photographers agent, consultant and co curator of Photographers Dining Club will be hosting a Q&A session on the night with Zoe and Emma. This will be followed by two live photographers makeovers.

‘’As a photographers agent and consultant a big part of my job is fine tuning a photographers brand so it is memorable and appealing to the market. This can involve something as simple as a refresh of images on a website or a brainstorm for new projects to fill some gaps, or, it can be a more comprehensive process which might include reaffirming or establishing a direction and a client area. It can be difficult for photographers to do these things on their own and the evening is bound to offer some really useful and inspiring advice’’ Lisa Pritchard

Want a make over? Here’s how to take part:

We are looking for two volunteer photographers who feel they could benefit from some direction and ideas to enhance their business. You’ll need to be happy to be given a makeover in front of a live audience by one of our experts and have your progress followed online, and in return you will receive free mentoring advice, dinner and free ticket to the event.

Photographers need to apply by Friday 7th of March by emailing with the following: • A brief outline of why you would like to take part • A link to your website/portfolio • Contact details (e.g mobile)

More Info - /makeover/

Tickets Available through Eventbrite -

More Info -



Zoe Whishaw

Based in London, Zoe is an expert in the visual language of stills photography within commercial contexts.

As an experienced Editor and Art Director she has spent many years analysing, developing and critiquing ideas and photography intended for commercial use across a broad spectrum of subject areas. Zoe developed and contributed to the success of leading media company, Getty Images, working for 17 years in senior creative and strategic positions, latterly as European Director of Photography. Since then she has been Creative Director at Image Source and Creative and Content Director at Gallery Stock.

Emma Taylor

In her 7yrs at Vue photographers agents, Emma repped portrait, landscape, still life, car & location photographers globally across the Advertising, Healthcare, Design, Publishing & Music sectors; always at hand to market, estimate, produce and creatively support their shoots, both commercially & personally.

In 2011 she left to set up her own business and is a founder of the Creative Advice Network. She mentors and works with photographers, companies & organisations to improve their creative output and market themselves more effectively. Often critiquing portfolios and occasionally being asked to collaborate on projects with people like Creative Review & Tate Britain. She was also portfolio reviewer at The World Photo Awards 2012 and a judge at the 2010 AOP Awards.

Lisa Pritchard - Co-curator and co-host of Photographers Dining Club.

Lisa Pritchard runs leading photography agency, LPA which she set up in 2002. She represents both established and emerging commercial photography talent, stylists and hair and make-up artists. LPA also offers a full shoot production service, a pop up agent service and photography consultancy. Lisa is also author of the UK’s best selling book on the subject of the business of photography ‘’Setting Up a Successful Photography Business’’.

Anton - Founder and host of Photographers Dining Club.

Anton is a portrait photographer and filmmaker and came up with the concept of Photographers Dining Club.