For this Friday's '...OF THE WEEK' we recommend a fantastic little book by LPA Futures photographer Martin Usborne. 'My Name is Moose'  is Martin's latest book and project - a quirky, lovely hardback about what it is like to be a dog in the recession.

The photos are by Martin and the words by his dog, Moose. It tells a funny and touching story about a dog desperately trying to understand why things have gone wrong and why no-one has much of anything anymore. But being a dog he sees the upside: 'There are still plenty of balls to chase...even if I have lost my own'  says Moose. If you love photography and/or you love dogs, this one is for  you.

The book is available now from Waterstones and Amazon