Michael Heffernan / Memac Ogilvy / Coca Cola / Ramadan
LPA photographer, Michael Heffernan, has been touring the world this year with shoots in South Africa, Jamaica, Canada, Argentina and most recently in Dubai for Coca Cola. Throughout the Muslim world approximately 1.8 billion people celebrate the holy month of Ramadan (starting today, Friday 20th July) by fasting between sunrise and sunset. A few weeks ago, Memac Ogilvy asked Michael to shoot a campaign to promote Coca Cola as the ideal drink to break the fast after the sunset.
Shot in the evening in sticky temperatures of 30C(!), Michael has captured these warm images suggestive of those moments just after twilight. The ads will be seen around the world including Middle East, North Africa, Turkey, Pakistan, Bangladesh, Azerbaijam, Uzbekistan and the Maldives.
© Michael Heffernan