PORTFOLIO REVIEW / FLORIAN FRICKEL

At LPA, we're passionate about supporting photographers at every stage of their careers. Through our Portfolio Review sessions, Lisa offers honest, industry-focused feedback tailored to each individual, helping photographers refine their work, strengthen their positioning and gain valuable insight into the commercial photography landscape. Whether you're looking for guidance on your portfolio, marketing strategy or next career move, these one-to-one sessions are designed to provide clear, actionable advice and a fresh perspective from an actual agent. Whatever area you need guidance on, from the presentation of your work on your website, a steer on your marketing strategy, how to price your work, even how to get an agent.

This week, Lisa spoke with Florian Frickel, a food and drink photographer working between London and North Yorkshire, we love his bold, dynamic vibrant style! During an hour-long video session, Lisa reviewed Florian's portfolio and marketing approach, offering practical advice on navigating the industry and taking his work to the next level.

"Speaking to someone who’s deeply involved within the industry, knows how the industry works and what people are currently looking for when searching for commercial photography and content, was highly interesting and beneficial. Not only did I receive constructive feedback on my work—what works and what doesn’t—but I also gained a better understanding of my marketing, where it works, and what I should do to improve it.

Getting someone else to judge your work is always scary. But if you want to improve, and you get the chance for a portfolio review, take it.

The work is strong. The direction is clear. And the bar just got higher." Florian Frickel

Lisa is happy to do face to face (at London HQ) or video meetings - from 1/2 an hour to 2 hours or a tailored bespoke programme. Please get in touch for a menu and price list hello@lisapritchard.com