TIM JOBLING / LPA PRODUCTION / GOHENRY

We’re delighted to share new work from Tim Jobling and LPA Production for GoHenry’s nationwide ‘Invest in Me’ campaign — a bold and thought provoking rollout designed to put junior investing firmly on the agenda.

Spanning more than 650 sites across the UK, the campaign appeared across a wide range of OOH formats, including billboards, underground placements, rail sites and bus lenticulars, bringing the message to families at scale in everyday environments created by Holly Keogh, Richard Fenn, Natalie Hilliger and the rest of the GoHenry Team.

At the heart of the campaign is ‘Blink and I’ll Be Big’, a first-of-its-kind AI-powered concept developed to help parents visualise their children’s financial future. Created in collaboration with Nexus Studios, the experience uses AI to show how small, consistent investments can grow over time — making long-term saving feel tangible and immediate

LPA led on production, working closely with Tim to deliver a series of carefully crafted portrait assets designed to translate seamlessly across both large-scale outdoor formats and online. As part of the production process, LPA managed the full casting, sourcing child talent and then carefully matching them with adult models to represent their 18-year-old selves, ensuring a natural and believable connection between each pair. The team also secured the studio location and assembled all crew required for the shoot, overseeing every logistical detail from pre-production through to final delivery. The focus throughout was on creating imagery that feels warm, relatable and impactful at scale, while maintaining consistency across the campaign’s many touchpoints.

It was a brilliant day of collaboration, bringing together a talented crew, carefully selected cast and a shared creative vision. We’re delighted with the final outcome and grateful to everyone involved in making the project such a success.

Need production support for your next shoot? Our team can help with everything from casting and location scouting to full shoot management. Get in touch at hello@lisapritchard.com to find out how we can bring your project to life.