NIC KANE / WE SAY GROW

We Say Grow approached Nic Kane to capture photography and video that would bring their joyful garden bed designs to life. The brief focused on blending lifestyle and product, showing subtle moments of human interaction while keeping the spotlight on the plants, flowers, and thoughtful design details.

The shoot centred on immersing the viewer in the garden’s atmosphere — exploring texture, depth, and emotion through playful perspectives. With natural light being key, they shot during early mornings and golden-hour evenings to enhance the warmth and vibrancy of each scene.

The final collection of stills and motion now features across We Say Grow’s website, social channels, and wider marketing.