MARTIN LOMAS / WILD

Never one to shy away from a bit of creative mischief, Martin Lomas recently captured these fabulous images for Wild in his trademark quirky, high-energy style.

Wild champions plastic-free, natural personal care that’s gentle on both skin and the environment — free from harsh chemicals, aluminium, parabens, and sulphates. Martin brought this ethos to life through playful, tactile setups featuring natural ingredients like honey, flowers, and plants, creating imagery that feels as fresh and vibrant as the products themselves.