LPA Photographers / Paul Craig / Brands 2 Life / Barclays / Formidable Farmers

LPA photographer Paul Craig was commissioned by the team at Brands 2 Life before lockdown to capture images for global bank Barclays.

Barclays wanted to highlight the extra support packages they have developed specially designed to help people working in the agricultural sector. This campaign was called ‘Formidable Farmers’, and Paul was tasked with capturing the real farmers who had benefited from the initiative.

Paul said he loved shooting this project, it allowed him to do what he does best and capture fantastic images of real people, while also driving around the beautiful english countryside and chatting to the farmers.

He says that on one of the farms they visited, the people knew all animals by name, and he and the team spent the first half the morning looking for a lost calf with them before they could start shooting. The first image shown below was taken just after they had, thankfully, located the little lost calf!

Amazing work Paul!

© Paul Craig. Brands 2 Life. Formidable Farmers

LPA/, LPA/Photographers, Paul Craigadmin13 November 2020Barclays, Brands 2 Life, Paul Craig, Farmers, Photography, Photographer, Commercial photography