July 27, 2017
Ask an Agent is a regular monthly feature answering your questions about the business of photography – the photography industry’s first Agony Aunt!
If you have any questions you’d like to ask a photographers agent please send them to firstname.lastname@example.org. Questions can be on anything to do with the photography business, such as photoshoots, marketing, professional practice, pricing, contracts, legal stuff – anything.
Dear Ask an Agent,
I had quick question for you. Should I be charging on top for my post-production or should I include it in my shoot fee?
Thanks for your question. I would certainly advise charging in addition for your post production as it is quite a separate thing to your shoot and usage fees.
Generally we always charge for post- production as an additional item based on clients exact post-production requirements. Some might be looking for a specific number of processed, colour corrected files. Some won’t know until after the shoot how many retouched images they need, and some require much more complex post-production.
If you do for some reason want to include it in your fee just be very careful to specify what post production will be included exactly. For example it might be ‘shoot fee includes 3 basic colour corrected files only’. Clients often require more files or more post-production than they originally asked for, which is why it’s best to itemise it as an entirely different item and base it on the spec and on a job by job basis.
Hope that helps.
Whether you’re a creative director or a student, a photographer or a designer, an art buyer or an assistant, if you have any questions you’d like to ask a photographers agent please send them to email@example.com and we’ll answer as many as we can!
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This advice should be taken as a guide only.
Lisa Pritchard, LPA and guest bloggers take no responsibility for any omissions or errors.
The images used in this article are for illustrative purposes only and do not necessarily correlate with specific facts or examples cited in the text.
Please seek professional legal advice should you require it.